Digital advertising and marketing can help you increase brand awareness, find new customers, and engage with your community.
Websites have become the modern-day calling cards. Designing and developing a website that will represent your business online in a way that is user-friendly is important for retaining customers’ attention.
You want to reach customers where they are, that’s the internet. Website development includes more than writing copy and choosing pictures. It is important to design your website with a purpose. The more useful your website is for visitors, the better it will be rated on search platforms. A carefully crafted website can create a delightful user experience that attracts new customers and keeps them returning for more information.
Piece of Mind copywriters and designers work to design a website based on each client’s needs. By crafting a flow that is easily navigable for visitors we help them find what they are looking for on your website. Once we have planned the website, writing all of the copy and choosing the images, we build websites on a WordPress platform. Aside from user intention we also employ search engine optimization techniques that make your website easier for search engines to find.
Do you already have a website? Is it in need of a little refresh?
A website redesign can help to freshen up your digital presence, it doesn’t matter if you’re looking to tear the whole thing down and start from the scratch, salvage your site, or just add to your current site. Redesigning your website can help to reengage current visitors while attracting new customers.
Piece of Mind has a team of creative professionals prepared to assist with your website redesign. No matter the scope of the work we are happy to research your company, industry, current website, and target audience in order to serve your specific need.
Website management can entail everything from keeping your website up to date, adding new content, events, or photos to contact management. Whatever your specific website needs to keep it fresh and running smoothly.
Keeping your website up to date is important not only for functionality’s sake but adding news, content, and events regularly will entice visitors to return to your site. Search engines will rank sites higher that are frequently updated because it sees them as relevant. Also, the more pages you add to the website, the larger your site will be, which also makes it easier for search engines to find.
Piece of Mind has a team of advertising and web professionals prepared to take the reins on your website management. Take the stress off of your plate and trust that your website will be managed to your specifications. Through background research, we can develop marketing material to help guide your website management strategy to attract your target audience and create the best user experience for your website.
Search engine optimization consists of the techniques used to make your website appear more trustworthy to search engines, and therefore more likely to show on their platform when potential customers search for your product or service.
If your website appears more trustworthy it will show up higher in searches related to your business and since you want to put your website in front of as many potential customers as possible it is important to employ search engine optimization techniques of your website.
Piece of Mind has copywriting and web professionals with the experience you need to appear for top keywords for critical searches related to your business. Optimizing your website for search engines starts by understanding the algorithms that search engines use when they look for relevant content to present to users. We use proper techniques for search engine optimization rather than stacking your website with keywords, which could flag the site as spam. Working to understand your target audience is always the first step, equipped with the proper background research we are able to build a search engine optimization strategy that best suits your business.
Content marketing is a form of marketing focused on writing/producing original articles, images, videos, or other media.
Writing and publishing original content is a great way to establish yourself as an expert in your industry. Educating your potential customers helps to establish trust while building an archive of information to aide salespeople or just shorten the sales process by answering frequently asked questions. Publishing relevant content on your website will also improve search engine optimization to help customers find you online.
Piece of Mind has copywriters, graphic designers, and other creative content developers available to work with you in order to formulate a personalized content plan with custom content for your business. Not only will the media be attractive, relevant, and helpful – it will fit your brand messaging as well.
Email marketing is the communication between you and your audience via email whether you are collecting new customers or reengaging customers.
It is important to reach customers where they are, and almost everyone has email. The trick to effective email marketing is understanding your audience, properly segmenting your message, and most importantly – give them something. You want to avoid each email correspondence being a sales pitch for your company. Good email marketing campaigns give customers educational information they can use pertaining to your product or service.
At Piece of Mind, we have email marketing professionals on staff prepared to craft an expert strategy and campaign that help you engage with your audience. Background research sets the stage for understanding your target audience, followed by an audit of your current email program and lists (if applicable), then we not only create a strategy for engaging your email list but also for collecting new leads.
Once your website is in place you can use several programs and services to monitor visitors’ actions. Understanding how many visitors your website has and seeing the action they are taking, or not taking, is an important part of keeping your website relevant to users.
Studying customer actions through analytics afford you the opportunity to create the best possible user experience. See where customers are coming from, what devices they are using, where they are clicking, which pages they are leaving your website from, and how many users are converting into leads. This information can be invaluable for retaining website visitors and increasing your conversion rate.
Piece of Mind has analytics professionals prepared to monitor your website traffic through our preferred methods of Google Analytics, heat mapping and visitor recordings in order to better refine their experience. Background research is done to formulate marketing materials, once we have access to your website, we can install tracking codes that monitor website traffic. Weekly traffic is reviewed with monthly and yearly reports providing insights found through analytics. We also use analytics to continuously find points of friction on the website which are immediately revised.