Your brand is the foundation on which all other promotional material is built. It’s more than just a logo, it is the colors, fonts, tone of voice, mediums, and strategy with which you will use to communicate your brand.
A logo is the centerpiece of your brand. The image you choose to best suit your business will set the tone for fonts, colors, styles, tone of voice, messaging, platforms, and all graphic design elements. Once you have your logo in place, the remainder of your branding can take shape.
Often your logo is the first communication point; outside of your building, on your vehicle, or on your business card next to your name. You will undoubtedly use your logo in many ways over the years you are in business, so it is important that it conveys a strong message both fitting to your industry and the personality of your brand.
Piece of Mind has marketing and graphic design professionals prepared to manage your logo development through extensive research into your business history, industry, intention, target audience, and goals. Once we complete this research, we can develop a design that both will fit your brand and attract new customers.
Logo design services are available for both new businesses and businesses looking to revamp their current brand.
Brand standards are a set of guidelines for future marketing efforts. Once you have designed a logo for your company it is helpful to also choose taglines, colors, fonts, verbiage, and communication standards that fit well with that logo.
Developing brand standards creates consistency across campaigns and mediums. Your audience will easily recognize your marketing materials. Standards also make internal design projects easier. If someone needs to design a letterhead or email signature, they will know what colors and fonts to choose.
Piece of Mind marketing professionals will work with your company to develop standards that are thorough and suitable for your brand. Background research and creative strategy combine to outline standards for any in language accessible to all personnel.
A marketing audit gives you a complete look at your current marketing mix, examining efforts to reveal which actions are most effective and identifying where they could be improved upon.
When you step back and take a look at your marketing efforts, you can get a clear picture of what’s working, and where you might need a hand. It is important to complete a marketing audit periodically to identify and account for excess spending.
Piece of Mind account managers can work with you to help look over your marketing efforts and spending. We offer counseling and guidance in order to help you identify any opportunities for potential improvement.
A marketing strategy serves as the road map for your team to follow in order to achieve their marketing goals. When you take the time to create a plan and identify goals you can measure, you can continue improving your strategy.
The best way to organize your marketing efforts is, to begin with a strategy. Whether you manage your own marketing and just need a creative nudge, or you are looking for someone to help manage your marketing after the strategy is developed, we’re happy to help.
Piece of Mind marketing professionals will conduct extensive research into your industry, business history, target audience, and business goals in order to develop a strategy unique to your business needs. Get help tailoring a message that breaks through the clutter authentically.
Content marketing is a form of marketing focused on writing/producing original articles, images, videos, or other media.
Writing and publishing original content is a great way to establish yourself as an expert in your industry. Educating your potential customers helps to establish trust while building an archive of information to aide salespeople or just shorten the sales process by answering frequently asked questions. Publishing relevant content on your website will also improve search engine optimization to help customers find you online.
Piece of Mind has copywriters, graphic designers, and other creative content developers available to work with you in order to formulate a personalized content plan with custom content for your business. Not only will the media be attractive, relevant, and helpful – it will fit your brand messaging as well.
Graphic design is the art of marrying images with text, as seen online, in print or in the world around you. Good graphic design is just as important as the message behind each piece of media.
Sleek design elements can bring a professional look to any project, print, or digital. Hiring someone who has the design know-how can take your project to the next level. If you choose to neglect graphic design elements, you might as well be shouting your message in an empty room.
Piece of Mind design professionals have the experience and skills to finesse your next project. Working closely with our clients to help portray their brand while conveying the appropriate message through a medium that is most appealing to the target audience.
Copywriting is the technique of writing used in advertising. Effective copywriting serves as a tool for communicating what makes your business unique with a message that appeals to your target audience.
When you can speak directly to your target audience you increase the chances that your message will be well received. Be sure you are communicating properly on each medium. No matter if it is digital, print or the verbiage on your business cards you want to be sure your words pack the punch to drive home your message.
Piece of Mind’s copywriting staff is experienced in crating copy for advertising collateral across all media. With extensive planning, development and background research we work closely with businesses to craft a message suitable to each medium which speaks to their target audience.