Background
Mr. Sign is a sign and promotional products manufacturer located in the North Side of Pittsburgh, Pennsylvania. Since 1988 Joe and his team have been custom designing signs for local business owners.
Project
In 2013 Mr. Sign was looking to expand his digital footprint. Their current website was very outdated, as a sign and graphics company, it did not reflect their expertise.
Aside from creating a more user-friendly experience, they also wanted to expand their digital marketing efforts to focus on acquisition, retention, and branding. New to the opportunities available through digital advertising, Mr. Sign was eager to try things and find the right marketing mix.
Solution
As with all of our projects, we began with marketing research. We worked with Mr. Sign to define their current clients, and ideal customers in order to create a clear picture of who would be using the website when it launched.
Initially, we worked to refine their website. Mr. Sign chose a website building platform specifically for sign companies. The company we worked with, VCG, built the website with our content under our suggestion and supervision. Once the website was the best rendition we could achieve, we continued to manage it, adding the newest projects for customers to explore.
Through search engine optimization (SEO) and listings management, we worked to ensured that interested users would be able to find the website while they are searching online.
While working on the website we began to strategize different ways to communicate with customers. In hopes of retaining past clients, we created a newsletter. This newsletter showcases some of the latest work done at Mr. Sign and gives readers more ideas for how they can better brand their businesses.
To attract new customers, we created a content plan, and began blogging. Our blog hopes to answer some frequently asked questions and give customers more knowledge before they buy.
Social media pages were created to help share this original content, update followers on the work we are doing, share relevant articles, and engage with the community we create.
The last piece of the branding puzzle is paid advertising. We use our website, original content, and images to run ads targeted to our ideal audience. Through social media pages, we run ads to help raise awareness. On Google, we run ads aimed at users who are actively searching for our products and services.
Conclusion
Digital branding and marketing with Mr. Sign is an ever-changing process. We work closely with the team to help achieve their goals and reposition our strategy when goals change. In the past 7 years working with Mr. Sign we have been able to place their website at the top of Google for many prominent sign keywords throughout Pittsburgh. While growing the customer base we work to delight, and retain those leads through social and email marketing efforts.
Our services on this project include:
- Branding
- Website development
- Website management
- Search engine optimization (SEO)
- Social media management
- Email marketing
- Graphic design
- Copywriting
- Digital advertising
- Content marketing
Links
Website: mrsignpittsburgh.com
Facebook: facebook.com/Mr.Sign.Pittsburgh/
Twitter: twitter.com/MrSign_PGH
Pinterest: www.pinterest.com/MrSignPgh/
Instagram: www.instagram.com/mrsignpgh/
LinkedIn: linkedin.com/company/mr.-sign
Youtube: youtube.com/MrSignPittsburgh